LAKSA SARAWAK
In the past, the local Sarawak food delicacies like the Sarawak Laksa, Kolo Mee, Sago Biscuit, Sarawak Pepper, Kek Lapis, Umai, etc were not being well promoted in the international arena. It was not even much promoted to our counterpart in Peninsular Malaysia. It was through word-of-mouth from the many visitors and tourists to Sarawak whom had the luxury of tasting these fabulous products that they were made known to the people abroad.
Presently some of these products are already being marketed in Peninsula Malaysia. A few even made it into the international markets. Some of these products need further improvements in order for them to be competitive in the international markets especially in the standard of the products, the packaging, the customer and delivery services and the marketing strategies. An area that is still very much lacking in term of exposure to the international markets are the local Sarawak food pre-mixes and ingredients.
The future for these Sarawak local food pre-mixes and ingredients are very encouraging and with the required improvements made, we can expect a huge market potential. Presently there are only a handful of players in this market and no one obvious market leader. With the changing life-style of people around the world and their hectic life-style, when coming to preparing a meal, convenient and ease is always at the top of their mind. A good range of quality ready-to-cook premixes will be what they are looking for to help prepare a quick and delicious meal.
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